Thursday, 12 April 2012

Samantha Brick: Stunt or Truth?



I'm sure by now you've heard of the phenomenon that is Samantha Brick. Her controversial article entitled 'Why do women hate me for being beautiful?' was published in The Daily Mail and on The Mail Online has caused this unknown freelance journalist to rise to fame. The online article received over 1 million hits and the story was so big that her name trended worldwide on Twitter.

Now for those that have read the article I'm sure you have all formed an opinion and if you’re anything like me it wasn't a very good one. In fact a lot of the articles attention was negative as many people believe that she was too cocky and rather insulting to other women. In her interview on This Morning host Ruth Langsford stated that maybe it wasn't her looks that made women hate her but in fact the air she gives off when she enters a room. However Samantha defended herself and the article by saying she does not regret writing it, and all the negative response just backs up her argument that all women hate beautiful women. But putting aside the fact that she has so obviously offended so many people; the big question on critic’s minds was whether this was all a big publicity stunt by The Daily Mail?

Personally what I want to know is whether this was just a stunt that critics say The Daily Mail could profit from and gain publicity or whether this was a heartfelt piece of writing from a somewhat delusional journalist with high self esteem? From a PR perspective this article is a good publicity stunt as it has increased the number and maybe even the range of visitors to The Mail Online and upped its traffic levels. The Daily Mail has certainly been splashed all over social networking websites and their name is in everyone’s mouth including celebrities like Derren Brown.

Now I'm still not sure what to believe but what I do know is that The Daily Mail certainly made a big profit from this article whether it was a planned publicity stunt or not. If this wasn't a publicity stunt I think Samantha Brick may have sparked something that she wasn't quite expecting.

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