I'm sure by
now you've heard of the phenomenon that is Samantha Brick. Her controversial article entitled 'Why do women hate me for being beautiful?'
was published in The Daily Mail and on The Mail Online has caused this unknown
freelance journalist to rise to fame. The online article received over 1
million hits and the story was so big that her name trended worldwide on
Twitter.
Now for those
that have read the article I'm sure you have all formed an opinion and if
you’re anything like me it wasn't a very good one. In fact a lot of the
articles attention was negative as many people believe that she was too cocky
and rather insulting to other women. In her interview on This Morning host Ruth
Langsford stated that maybe it wasn't her looks that made women hate her but in
fact the air she gives off when she enters a room. However Samantha defended
herself and the article by saying she does not regret writing it, and all the
negative response just backs up her argument that all women hate
beautiful women. But putting aside the fact that she has so obviously offended
so many people; the big question on critic’s minds was whether this was all a big
publicity stunt by The Daily Mail?
Personally
what I want to know is whether this was just a stunt that critics say The Daily
Mail could profit from and gain publicity or whether this was a heartfelt piece
of writing from a somewhat delusional journalist with high self esteem? From a
PR perspective this article is a good publicity stunt as it has increased the
number and maybe even the range of visitors to The Mail Online and upped its
traffic levels. The Daily Mail has certainly been splashed all over social
networking websites and their name is in everyone’s mouth including celebrities
like Derren Brown.
Now I'm
still not sure what to believe but what I do know is that The Daily Mail
certainly made a big profit from this article whether it was a planned
publicity stunt or not. If this wasn't a publicity stunt I think Samantha Brick
may have sparked something that she wasn't quite expecting.
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